How Nutrisystem lost flab and got into fighting shape

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Reader's Digest Association, last heading its international division. A decade ago, DIY dieters comprised 70 percent of the dieting market; today that figure is 82 percent, points out La Rosa. There is nothing better than laying back on a couch and having you CUNT sucked by a nigger. Dieters can lose several pounds in just one week, a quick win that lays the groundwork for more success. You came to Nutrisystem after 20 years at Reader's Digest. I'm Dawn also and if my husband had brought home some Black cock we would still be together. Zier says her engineering background provided the foundation for how she solves problems.

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Nutrisystem Fast 5+ TV Commercial, 'Be Healthy' Feat. Marie Osmond & Dawn Zier

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Zier says her engineering background provided the foundation for how she solves problems. When Zier joined Nutrisystem in November , the organization had more than its share of challenges.

These included a stagnating portfolio of weight-loss products, a misguided focus on discounts, and a corporate culture that was adrift, says Hagan. Zier quickly made her mark on the company.

Krausz describes Zier as a very hands-on CEO who can quickly pinpoint problems and issues. Zier started by listening to what employees across all departments had to say and heard that several years of declining revenue had resulted in feelings of resignation and defeat in many people. So we actually needed results. Zier set clear expectations for employees and goals for the company.

She gave every person in the company in a leadership role a laminated handout containing the goals for the year and strategies for achieving them. The acronym FACTS stands for Focused, Accountable, Customer-centric, Team-oriented, and Solution-driven, Zier explains, and is intended to remind employees to focus on the priorities, clearly understand their goals, listen to customers without making assumptions, work as a team, and be driven to find solutions.

The achievement could be anything from a notable number of sales to negotiating a great medical benefit, she adds. Except when it comes to playing sports. She has to win. For her, everything is full-out. Ineffective sales and marketing strategies also played a significant role. In an effort to boost sales, the company had started discounting its products, which is not a good sales strategy, says Zier. Nutrisystem was also talking less about weight loss and more about how inexpensive the food was.

Both strategies were misguided and sent the wrong message to customers, she says. Zier took a different direction by making select Nutrisystem products available at certain retail outlets for the first time. The direct-to-consumer channel has a lot of potential for the company, she notes. Dieters can lose several pounds in just one week, a quick win that lays the groundwork for more success.

Nutrisystem also now offers its snacks as a standalone product in addition to being part of the meal packages. Although Zier is generally very analytical, Krausz says, her reasoning behind making snacks more available was simply: In addition, the company is focusing on developing more options for dieters with specific needs, including vegetarians and people with diabetes. All meals are shipped to customers via FedEx and can be prepared in less than five minutes.

The food, including fresh fruits and vegetables, is kept cool during shipment in a specially designed temperature-controlled carrier. Nutrisystem is well positioned for the future because of its diverse products and services, and its partnerships with retailers, notes LaRosa. A decade ago, DIY dieters comprised 70 percent of the dieting market; today that figure is 82 percent, points out La Rosa. Among its recent initiatives, Nutrisystem launched NuMi, a digital device that integrates with wearable fitness devices and health platforms.

Both she and Krausz have lengthy drives to work, so they sometimes use that time to discuss the business. Whether someone is trying to transform physically or revitalize a company, change is never easy or simple. Samantha Drake is a freelance writer based in Lansdowne, PA.

About Nutrisystem Fast 5+ TV Commercial, 'Be Healthy' Feat. Marie Osmond & Dawn Zier